Category Archives for "Process"

Doing a Real Test

In 2014 I purchased and subsequently owned an operated a jewelry manufacturing company. We had a few hundred customers, mostly gift and jewelry stores but one kept outselling all of the others by multiples. We couldn’t figure out why exactly…. then I visited the store and it became clear. They really tested the product and […]

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Show Your Work

Sometimes we want the end result, the perfectly prepared dish at a restaurant. The amazing experience, the plane just booked and taken care of. Other times we want to know how it happened and get more emotionally involved. If I tell you the opening offer was rejected and I’ve spent so much time and effort […]

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Building an Enjoyable Process

I hear a lot of talk about processes these days, perhaps it is the machine learning algorithm we live in, or the circles in which I run, but a lot of process sucks. People (including myself) don’t want to feel like we are being processed. That said, when process works, it is the most amazing […]

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Pilots, Parachutes, and Air Traffic Controllers: Managing Your Business as an Entrepreneur

Every day I have the privilege of interacting with entrepreneurs with companies and impacts of all sizes, from a few thousand in revenue a year to many millions in profits each year. I generally notice entrepreneurs falling into two types. Pilot entrepreneurs are the big picture thinkers. They have bold ideas but stick up their noses at the idea of getting […]

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Setup Your Own Wiki for Documentation

This past weekend I had the privilege of presenting in Las Vegas at the eCommerce owners group called Rhodium Weekend. The Presentation was called: How to Take 40 Weeks of Vacation: How I Turned my Business Passive and How You Can Too. One of the questions which was asked was… what do you use for […]

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Save time with Autotext on iPhone

What’s your address? How do I get to your office? Where is parking near your house? These are all common questions one might find themselves answering or typing over and over again. It’s not only frustrating, but just plain annoying, since it is the epitome of wasted time. Here are the steps for setting up […]

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Brand Management – Lessons for Small Business

As marketing and advertising have become more sophisticated, they have also become more specialized.  These days, the most experienced gurus have watched firsthand as the art of influencing potential customers has evolved from simple graphic design and desktop publishing to the focus group intensive environment based on psychology that we see today.  As a result, […]

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Customer Acquisition System

If there is one thing that every business should build it is a clear customer acquisition system. The system itself can vary greatly, but knowing where in the real life or digital marketing conversion funnel a customer is determines the life and death of your business. Once a company understands the triggers that would cause someone to […]

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