Category Archives for "Marketing"

Panna II: What are You Optimizing For?

There’s a restaurant in New York, one of many, that serves average to poor quality Indian food. By all rational and reasonable accounts, it should go out of business. But there’s this one thing different about this restaurant… it looks great on camera.     This is a restaurant not optimized for taste, but for […]

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This is So Simple

When I was about 17 years old I had saved money working as a DJ. I wanted to reward myself with a nice guitar. My first Martin guitar, my first nice guitar at all, a d15 mahogany guitar, if memory serves, it was about $550 in 1998. I must have gone to Sam Ash and Guitar […]

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Creepy Data Usage

I recently had a Birthday. Along with that comes birthday cards from loved ones, a stream of facebook well wishes, cards, texts and even a few phone calls.   One of the emails I found especially creepy was from Quicken. When we were looking to move maybe 4 years ago, we spoke to Quicken Loans. […]

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Don’t Believe the Hype

I was speaking to someone yesterday who was lamenting that they had read about XYZ person who had everything figured out. The view that is presented in magazine, is great… for the people in the magazines.   People can win popularity contests by cheating easily. All it often ends with is that person becoming more […]

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What’s the Value of the Problem You Solve?

Package delivery startup Doorman just announced that they’re shutting down. The company’s feature service was allowing customers to have packages shipped to Doorman, who would then deliver the package at a time you chose. (No more long delivery windows or stolen packages). It’s not a bad idea, but the company had a major pricing problem. […]

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Why Do You Need a Business Coach?

The key to excelling in the business world is having good business game. But some of us are not born with the same talents for commerce as others. This is where the business coach comes in. Their job is to work with you to create the best strategy for improving your game, while also helping […]

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Digital Marketing Tactics to Avoid

Digital marketing is very much a mix of art and science. The recent lawsuit concerning the Papa John’s texting scandal has not only brought to light some of the flawed digital marketing tactics that many organizations are using to get ahead of their competitors, but has set a prime example for exactly what businesses using […]

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marketing strategy, digital strategy, digital engagement

Marketing Strategy for Small Business

Small businesses often find themselves caught in a loop of negative feedback.  Something happens, which negatively impacts their sales.  In order to save money, they cut back on costs.  One of the first areas of the budget to be targeted in many instances is the marketing strategy.  So, the business attracts even less customers in […]

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Brand Management – Lessons for Small Business

As marketing and advertising have become more sophisticated, they have also become more specialized.  These days, the most experienced gurus have watched firsthand as the art of influencing potential customers has evolved from simple graphic design and desktop publishing to the focus group intensive environment based on psychology that we see today.  As a result, […]

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Customer Acquisition System

If there is one thing that every business should build it is a clear customer acquisition system. The system itself can vary greatly, but knowing where in the real life or digital marketing conversion funnel a customer is determines the life and death of your business. Once a company understands the triggers that would cause someone to […]

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Sentiment as a Currency

All marketing that you invest money or time in should have measurable expected outcomes. That makes sense but the next question is, what are you measuring (in business school parlance, what is the metric)? On a recent call with a (now former) PR firm, the comment was made: ‘Why don’t you care about sentiment? If […]

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Sell to who your customers Want to be

Recently I was speaking with a friend who works for a large B2C company in the marketing department. She remarked that her target demographic was 18-34 year old males with a few other characteristics. Later in the conversations she remarked her actual customer was a 45 – 54 year old male.

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