A Redesign is Not What’s Needed

I hear it over and over again from business owners: “We need a redesign.”   Design is not the problem.   If sales are lagging, business owners jump to the conclusion that the answer must be customers getting turned off by a less-than-sleek or confusing-to-use website.   99 times out of 100 the real problem […]

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Pricing Bands

Pricing your product is one of, if not the most important things you’ll decide in your business. As I like to say, great businesses are built on great margins. So, price too low, and your margins will be too slim. But, price too high and you won’t be able to make enough sales. Your costs […]

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What’s the Value of the Problem You Solve?

Package delivery startup Doorman just announced that they’re shutting down. The company’s feature service was allowing customers to have packages shipped to Doorman, who would then deliver the package at a time you chose. (No more long delivery windows or stolen packages). It’s not a bad idea, but the company had a major pricing problem. […]

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Get Personal

I once had a friend contact me, frustrated with his lack of success with an email campaign.   85 people received it, 50% opened, 35% clicked through, and he had $0 in sales.   I had a look at his site. The problem? It was completely impersonal.   The product (doesn’t matter what it was) […]

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Pilots, Parachutes, and Air Traffic Controllers: Managing Your Business as an Entrepreneur

Every day I have the privilege of interacting with entrepreneurs with companies and impacts of all sizes, from a few thousand in revenue a year to many millions in profits each year. I generally notice entrepreneurs falling into two types. Pilot entrepreneurs are the big picture thinkers. They have bold ideas but stick up their noses at the idea of getting […]

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2 Tools for Structuring Blog Posts

I see piles of content every day. 80% of what I read leaves me thinking, “What was the point of that?” Most people seem to write and post content with no purpose whatsoever beyond the internet equivalent of enjoying the sound of their own voices, or trying to fill some b.s. post quota or word […]

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Outsourcing for Success

I’ve written before on the big mindset shift that I believe needs to happen before anyone can truly begin outsourcing effectively.   Even after undergoing that mindset shift, some people still have trouble figuring out exactly what tasks they can outsource or have a bad experience and give up on the whole thing. Here are […]

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Setup Your Own Wiki for Documentation

This past weekend I had the privilege of presenting in Las Vegas at the eCommerce owners group called Rhodium Weekend. The Presentation was called: How to Take 40 Weeks of Vacation: How I Turned my Business Passive and How You Can Too. One of the questions which was asked was… what do you use for […]

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Save time with Autotext on iPhone

What’s your address? How do I get to your office? Where is parking near your house? These are all common questions one might find themselves answering or typing over and over again. It’s not only frustrating, but just plain annoying, since it is the epitome of wasted time. Here are the steps for setting up […]

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How to Best Utilize an Assistant

I never fancied myself the Dear Abby type, but from time to time I get questions from friends asking about hacks or my approaches to things. This is one that I wanted to share.   Please realize that books and tomes have be written by other people on just fractions of what I touch on […]

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